Catalyst felt like they had a good gym culture ready for expansion and requested a batch of videos to attract locals of Fort Myers who were over the age of 40.

In partnership with a marketing agency, I filmed older clients and focused on making the gym appear somewhat full to make the target audience feel as if they wouldn’t be an oddball.

I also opened the video by calling out the Fort Myers area to make the video more relevant and personal.

Catalyst felt like they had a good gym culture ready for expansion and requested a batch of videos to attract locals of Fort Myers who were over the age of 40.

In partnership with a marketing agency, I filmed older clients and focused on making the gym appear somewhat full to make the target audience feel as if they wouldn’t be an oddball.

I also opened the video by calling out the Fort Myers area to make the video more relevant and personal.

Catalyst felt like they had a good gym culture ready for expansion and requested a batch of videos to attract locals of Fort Myers who were over the age of 40.

In partnership with a marketing agency, I filmed older clients and focused on making the gym appear somewhat full to make the target audience feel as if they wouldn’t be an oddball.

I also opened the video by calling out the Fort Myers area to make the video more relevant and personal.

Catalyst felt like they had a good gym culture ready for expansion and requested a batch of videos to attract locals of Fort Myers who were over the age of 40.

In partnership with a marketing agency, I filmed older clients and focused on making the gym appear somewhat full to make the target audience feel as if they wouldn’t be an oddball.

I also opened the video by calling out the Fort Myers area to make the video more relevant and personal.