Catalyst Gym Promotion
Client
Catalyst is a local Fort Myers gym that prioritizes a support culture that goes beyond physical improvement and into personal growth.
Target Audience
Catalyst needed to attract an older demographic that lacked a place to improve their fitness with those similar to them in the Fort Myers area.
Goal
Catalyst is a local Fort Myers gym that prioritizes a support culture that goes beyond physical improvement and into personal growth.
My Role
1 .Crafting Relevance
I first ensured to get shots of older patients working hard to in hopes that viewers would see their desired selves reflected accurately through the screen.
2. Building Interest
I also filmed the frame to show that the gym was thriving with energy and a community fitting an older demographic.
3. Evoking Emotion
Lastly I wrapped it up with a down to earth vibe to show the owners’ personality shown in the last video.